Learn the basics of PPC by discovering how to set up, and manage campaigns in two industry-leading PPC platforms—Bing Ads and Google AdWords.
Instructor Jeremy Jenkins begins by diving into the basics of PPC advertising, providing an overview of search and display advertising with targeting methods. Next, he explains how to create advertiser accounts and how to grant access to third-party users. Then, he explains how to set up your first PPC campaigns in Bing Ads and Google AdWords, and offers budgeting tips. He also shows how to compose compelling ad copy that attracts good quality scores, and goes into optimization.
Commitment: 1.5 to 3 hours per week
Subtitles: Italian, German, French
Pass all graded assignments to complete the course.
This course provides tips and tricks to increase productivity and learn to lay out your designs in presentation-worthy line sheets.
ERIN DANES - Great class
I feel like this course gave me the basis to start working in the digital marketing industry. Thanks!
Ceecee Philips. - Loved it
I actually wish this course was longer. But I'll keep on taking courses about marketing and hopefully will be able to turn it into my career.